About Us

  • HISTORY: The NLBRA, which was founded in 1952, is a youth rodeo organization for kids’ ages 5 to18. The NLBRA’s principal goal is to develop within its members and their families a spirit of fair competition and appreciation of good sportsmanship throughout the experience of healthy rodeo competition.
  • FRANCHISES: The Association annually sanctions nearly 400 youth rodeos in 15 states, which all operate in accordance with the NLBRA Rulebook. During the 2013-2014-rodeo season, the NLBRA franchised 373 Rodeos, which provided more opportunities for NLBRA members to earn points and qualify for the National Finals Rodeo. More than 2,000 kids from 27 states compete in NLBRA rodeos each year. Contestants compete for prizes such as saddles, buckles, scholarships, and cash at local rodeos as well as the National Finals events. By competing at local events, contestants work to qualify for the annual National Finals Rodeo.
  • NATIONAL FINALS RODEO: The 2015 National Little Britches Finals Rodeo (NLBFR) is scheduled for July 20-July 25 at the Colorado State Fairgrounds in Pueblo, Colorado. In 2014, the NLBRA hosted 967 contestants, who competed for the more than $300,000 in awards and college scholarships that were available during the weeklong competition, making it one of the largest youth rodeos in the world. The NLBFR generates an estimated economic impact of more than $12 million for the host community. The Lazy E Arena, who will host the National Finals Rodeo 2016-2020, estimated the annual economic impact at nearly $20 million.
  • TELEVISION COVERAGE: The NLBRA partnered 10 years ago with RFD-TV to provide national coverage of the 2015 National Finals Rodeo. RFD-TV is available in more than 60 million homes across America, and their markets just keep growing. Sponsorship of the television show is also available.
  • HOPE COUNTS, CRISIS FUND OF THE NLBRA: In December 2013, the NLBRA Executive Board unanimously approved adopting Hope Counts as the Crisis Fund of the NLBRA. Hope Counts was established by 12-year old NLBRA member Sydnee Christensen of Utah. She wanted to help rodeo kids when they are injured or when the family is under extenuating circumstances where assistance may be warranted. The most significant contribution, $25,000 from Busby Quarter Horses, was presented on behalf of Amberley Snyder, the 2009 National Little Britches Rodeo Association World All-Around Champion, who chose Hope Counts as her charity of choice. Amberley earned the 2014 Fan Exemption to compete at The American with a push by the NLBRA membership.
  • HEADQUARTERS: The NLBRA is headquartered in Colorado Springs, Colo., at the foot of historic Pikes Peak. The National Office serves as the hub for the NLBRA’s communications, record keeping, statistics, as well as providing customer service and assistance to NLBRA franchises, members and media.
  • STATUS: The NLBRA is designated by the federal government as a 501(c)(3) non-profit entity, so all charitable contributions made to the NLBRA are tax deductible, subject to IRS regulations.
  • CONTACT THE NLBRA: To learn more about how becoming a sponsor of the NLBRA can help your business, contact the NLBRA National Office, at (719) 389-0333 or at the address above or email info@nlbra.com.


Fun at 2015 NLBFR